We've been working with Cyrano on our outbound prospecting, and the results are clearly there.
Their approach helped us generate more qualified contacts while saving considerable time internally.
Campaigns are well-targeted, the exchanges relevant, and performance quickly visible.
Beyond the tool, there's real strategic support behind it, with a responsive and committed team.
A solution I recommend to companies looking to accelerate their sales growth effectively.
0 → 168 warm leads in 3 months.
Lyon-Entreprises
B2B media in Lyon · lyon-entreprises.com
Industry Regional B2B mediaTeam 30 peopleTarget SMB & startup CEOs
01 · The client
A Lyon-based media outlet that local businesses already know.
Lyon-Entreprises is a B2B media outlet in Lyon that covers local business news, without going through a PR agency.
02 · The problem
Launching Le Club LE when word-of-mouth runs out.
For years, Lyon-Entreprises ran on word-of-mouth alone. No sales team, no structured prospecting. When they launched Le Club LE, their new network of business owners, word-of-mouth didn't carry it. Their network wasn't big enough to fill the club.
They needed to reach CEOs they didn't know, fast, with a message that wouldn't feel like cold outreach.
03 · The Cyrano approach
Two campaigns in parallel, one target.
Campaign 1: Intent signal
We sourced every Lyon-based company that had updated its business profile on the Lyon-Entreprises site in the last 6 months. Refined target: startups and B2B services firms.
Campaign 2: Pure firmographic
Same target, same region, no intent signal. To hit volume on the cold market.
Across both campaigns, every email was personalised based on the prospect's actual offering. Not a "Hi [First name]" wrapped in fluff. A hook that shows we read what they do and wrote for them.
Email sent · companies anonymised
Standard variable · placeholderHyper-personalisation variable · signal & context
Hi Caroline,
I noticed you updated your company page on our Lyon-Entreprises site.
My guess is that growing [Prospect company]'s visibility among Lyon's business leaders is one of your priorities. Your industrial collective model is innovative, and I understand it can be tricky to introduce to local manufacturers, who often favour direct meetings and word-of-mouth.
We helped [another Club LE member] land 4 client partnerships in a single month through the Club's network.
Are you the right person to talk to about business development at [Prospect company]?
sent on behalf ofLyon-Entreprises
04 · Results
3 months of partnership.
Industry benchmark
Market benchmark · B2B cold email
1 %positive reply rate
on a 2 % overall reply rate
Source: Lemlist & Instantly.aiPositiveNegativeNo reply
Cyrano results
Firmographic campaign · Cyrano
6 %positive reply rate
on a 13 % overall reply rate
PositiveNegativeNo reply
Cyrano results
Signal campaign · Cyrano
18 %positive reply rate
on a 37 % overall reply rate
PositiveNegativeNo reply
168
warm leads (positive replies) delivered to Lyon-Entreprises. More than enough to fill Le Club LE.
05 · Verbatim
In their words.
DP
06 · What this case proves
Two takeaways.
Manual personalisation became unscalable. AI-driven personalisation isn't.
A message that feels written for the prospect, with a real read on their offering, is no longer a luxury reserved for Tier 1. With Cyrano, it's the standard on every send.
A good signal crushes good targeting.
The signal campaign hit 3 times harder than the firmographic one on exactly the same target. Intent signals are what separate a cold email that disturbs from one that lands at the right moment.